Stephen Abram has a great post about the 8 realities of the millennials drawn from a speech by Lee Rainie.
In summary:
1: Millennials are a distinct age cohort, according to many measures of generational behavior and attitude. They are ’special’. Some words Lee used to describe them: sheltered, the play date generation, confident, team-oriented, achievement oriented, pressured, trophy kids, conventional, technology embracing though not necessarily tech-savvy.
2: Millennials are immersed in a world of media and gadgets. Their homes are FILLED with gadgets.
3: “If they can’t be with the device they love, they’ll love the one they’re with”
4: The Internet plays a special role in their world. 1/3 download video; 1/2 download music; 1/3 create content; 20% blog; 75% IM. Of nearly all Internet activities only buying products, and searching for health and job information is done by Boomers more. They approach research as a self-directed process.
5: They are multi-taskers. They cram 8:33 hours of time spent with media into 6:21 hours…They practice “continuous partial attention”. This is not the same as multi-tasking.
6: “Millennials are often unaware or indifferent to the consequences of their use of technology. This is particularly interesting in the
attitudes for downloading music and video, and privacy. 19% remix in some manner. A new term “soft surveillance” and the role it might play for professors and employers. It’s an emerging issue.
(my note: This “soft surveillance” goes along with what I’ve been calling “soft
privacy.” It’ll be interesting to see how this evolves in the next few years.)
7: Their own technology world will change radically in the next decade.
8: “The way they approach learning and research will be shaped by their new techno-world.”
What a fantastic list. It’ pretty much sums up what I’ve been
reading lately.
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