William H. Weare, Jr. and Rebecca H. Byrum of Valparaiso University
Introducing the process:
Chose focus group over surveys to get at the “how” and “why.”
Qualitative research method
Choose based on specification: ex. all juniors, all business majors, etc.
Used Focus Groups: A Practical Guide for Applied Research
IRB Approval (for presenting!)
Recruit in building, ask students for recommendations
They chose [...]
