Samantha Hines, University of Mantana, Mansfield Library
- Based on the book Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
- The curse of knowledge: once you know something it’s impossible to imagine not knowing about it.
- Secret to success: simple, unexpected, concrete, credible, emotional, stories. These make your ideas more sticky.
- Decision paralysis is when there are so many choices you can’t decide.
- Gap theory of curiosity: if there is gap in knowledge, they’ll be driven to fill it.
She used this video to show simplicity, storytelling, etc.:
I was really impressed with this presentation and the way Samantha used a case study throughout her talk. Good material, and I’m looking forward to reading the book!
Update: I saved too early!! To make an idea stick it must make people: pay attention, understand and remember, agree/believe, care, be able to act. The biggest thing we have to be aware of (as librarians) beware the curse of knowledge!
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