OCLC Symposium: Extreme Makeover: Preserving Library Core Value and Envisioning the Future




OCLC presentation

Originally uploaded by lmpressl.

Saturday, June 23, 2006 1:30-4:30

Disclaimer: I love OCLC. I think the reports are great. I own the 2003 Scan, the Perceptions, the College student perceptions. I think they’re great and useful. This program didn’t let me down (and I had high expectations!).

2005 Annual: Mining the Long Tale: Libraries, Amazoogle and Infinite Availability

2006 Midwinter: OCLC Symposium: Extreme Makeover – Rebranding an Industry

  • Made use of Responsive Innovations ResponseCard
  • Gave out OCLC bags
  • Gave out a copy of NextSpace: The OCLC Magazine no.2 with the focus on Web 2.0: Five experts ponder the future

Our Futuristic Agenda:

  • Whys and hows of “futuring”
  • Planning from “the outside in”
  • Involving constituents
  • Designing new services
  • Redesigning existing services

    Derek Woodgate

    The Future Lab

    Thinking the Unthinkable

    • Compared and contrasted futurists’ thinking and conventional forecasting

      • Futurists include depth and breadth, use a systems approach, and think of connections, is non-linear, long-term, and yield fresh ideas.

    • Why future studies?
      • How will the future be different?
      • To decide with what, when, and where to respond
      • To know the potential consequences of those decisions
      • Accelerated and discontinuous change, uncertainties, and emerging issues

    • Future studies go beyond strategic planning and innovation, taking a preferred futures approach rather than traditional baseline projections based upon the present.
    • Futures Lab Process: FutureFraming, FuturePulsing, FutureMapping, FutureScaping, FutureTUning, FutureFabbing
    • Used the future of the book as an example for future thinking
    • Stage 1: FutureFraming
      • Consider initial vision, scope of what client wants for future, resources, current conditions, UNDERSTAND THE PRESENT & CONSIDER WHAT COULD BE POSSIBLE LEVERAGE POINTS FOR FUTURE.
      • Finding comfort in discomfort
      • “wide angle lens” of system that surrounds the particular issues you’re considering. How relevant are each of these bits relevant to the future you’re considering?
      • Understand and build connections: “data knitting”/pattern recognition, data visualization/concept mapping, 3d thinking
      • Concept mapping to see relationships between future elements

    • Stage 2: FuturePulsing
      • “Everything is born digital now, it’s just that some books grow up to be paper.” –Gary Frost, The University of Iowa Libraries
      • Scanning! (STEEP)
      • What are going to be the main triggers to drive your issue?
        • Create hyperlinked matrix of issues
    • Magazines, www, newspapers, blogs, trade, speeches, presentations, articles, books, existing reports, etc.
    • Mentioned Kevin Kelly’s “Scan This Book
    • Critical: understand difference between emerging issues vs. trend
      • Time magazine has 10 page article…. It’s a trend
  • What led to the event, what is the event leading to?
  • One idea leads to many sub-ideas… so it’s important to slice trends in many different directions
  • Understand in real detail. For example, Woodgate is writing a book using Sophie. May be awful, but may be great. Learn by doing. (Sounds like any of these new technologies to me!)
  • Look at future triggers that create a context
  • What are different contexts for book? As a connection/community? What is a reader?

  • Stage 3: FutureMapping
    • Concept Engineering with a new toolkit: mutate, rethink, spin, migrate, transform, stimulate, displace, fuse, translate triggers
    • Opportunity hacking: white spaces, black holes, hidden worlds, missing colors, unusual perspectives, reversed focus, paradoxes, hybrids
    • Future of book?
      • The Community book
      • Living the story
      • 360 degree book
      • The power of added intangibles

  • Stage 4: FutureScaping
    • Finding platform and thinking scenario
    • Creative thinking sources: cut and paste/remix, socio-mechanic, collision0asymmetries, magical and alchemical, comedy, science fiction.
    • Re-Contextualizing platforms: Implicate not replicate, integrate disparate areas, higher order properties, platform as an event, dimensions not units, human-centric
    • Enhancing the book?
    • Create scenario

  • A few words of advice:
    • What’s relevant in one moment probably isn’t relevant in the next.
    • Be your own competition.
    • Evoke all your senses.
    • Be a DJ.

  • Presentation available (PDF)
  • Questions: dwoodgateATfutures-labDOTcom
  • By the way, Woodgate used a Mac iBook.

    Dr. Wendy Schultz

    Infinite Futures: Foresight Research and Training

    Future Library Users and Literacy: Applying Foresight

    • Future studies is about coping with uncertainty
    • Lot of tools based on straight-line thinking in physics. Closed and Linear.
      • But reality not that simple. It is complicated & chaotic.

    • Future Studies tries to minimize chaos, create coping mechanism and changes (which leads to more chaos)
    • Don’t have just one future… have an array of possible futures.
    • Some futures are more probable than others
    • Some futures are more preferable than others
      • Do assumption and value mapping to figure out which

    • How do we get where we want to go? This is the objective of future studies.
    • Five components of applied futures research: ID & Monitor Change, Critique Implications, Imagine Differences, Envision Preferred, Plan and Create Change
    • Begin with scanning: look for information! Research!
    • What is the library user of the future like?
      • Useful diagram that includes demographics, lifestyles, technology, economics, &c.

    • Futurist provides context
    • Decide dynamics, ID inputs: map the origins and structures of library and information systems to the present, decide what change drivers you will study (social change)
    • Library Users in 2026 will have grown up with
      • Mass customization
      • Immersive media
      • Participatory
      • Make own media
      • Not team but extreme sports

    • Discussion of “Digital Natives”
      • High speed, always on
      • Digital data gathering and sharing
      • Immersive graphics
      • 24/7/365 gratification

    • Blurring between organic & inorganic
    • Generation growing up in open community will probably appreciate folksonomies more than LC
    • Generation growing up with non-linear, multipoint mesh will probably appreciate something more like a concept map than linear LC
    • Information economy fades into the aesthetic economy
    • Geodesic thinking:
      • what happens when an entire generation grows up in layered, multidimensional, multi-directional information environments? The end of linear thinking.
      • Point out emergence of new oral culture on the foundation of voice input
      • Ambient information
      • Point to multipoint thinking, rather than linear cause & effect

    • Library users of 2046:
      • Systems thinkers—stress linkages
      • Post-cultural: no fixed cultural view
      • Expanded sense
      • Techno-telepathy
      • Void consciousness
      • Fluid social structures

    • Beyond Library 2.0…
      • Each version absorbs those before it

        • Library 1.0: about commodities
        • Library 2.0: about products: tags, digital downloads, etc
        • Library 3D: about services: books have online personalities, library avatars, VR information coaches with personalize introductions… Avatar version of Amazon’s recommendations but with greater depth and personalization
        • Library 4.0: about experience: What is the library in the experience economy?
        • Future Library as knowledge spas: meditation, relaxation, and immersion in luxury of ideas, insights, and creativity?
        • What do you see as next step: digitize and dematerialize, create avatars, mash-up, and digital experts, redesign bricks & mortar to create rich experience, find funding?

    • Take away points:
      • Schultz reminded me of my philosophy classes in college.
      • Futurism as an interdisciplinary field
      • Things that get outdated become luxury items (think swords), so books will always be around as a high-end experience.

    • Schultz also used a Mac.

      Stacey Aldrich

      Librarian & Futurist

      • Best way to predict the future is to have an active part in creating it
      • Four Questions
        • 1. Is everyone in your organization going the same direction?

          • Assumptions about the future?
          • They affect the way we make decisions & the way we act.
          • Make assumptions explicit!

        • 2. Are the right people in the right positions?
          • Do people have the knowledge, skills, and attitudes we need?
          • Are the people in the positions now risk-takers, problem solvers, action oriented? Are they brainstormers? Passionate? Patron oriented? Who are in positions of leadership?

        • 3. Does your organizational environment encourage creative problem solving, team learning (debrief after event, share what you learn at conferences, etc.), and innovative ideas?
        • 4. Who are the scouts in your organization?
          • Scout role: look for insights outside libraries, look at trends that are impacting library services, look for ways for your library to make community impact
          • Who? The ones asking why & looking to improve, the ones who ar reaching, touching, and trying everything, and staff who read, listen, and watch world all the time & are making connection.
          • How? Read/watch/listen/try, touch base with Futurist, go to conferences outside libraries, innovate/create/experiment with ideas they find & communicating them with the staff.

      • Three big questions
        • What is it?
        • What does it mean?
        • How can libraries adapt, innovate, or create services around the concept?

      • What should scouts look for:
        • Social patterns
        • Info use patterns
        • New technologies
        • New business and organization models
        • Changing political landscapes
        • Changing economies
        • Local demographics

      • Scouts, a few starters:
        • Intelligent computing
        • New methods for computing
        • Fabbing: using pattern to print a duplicate object
        • Folksonomy
        • Sony has a patent for beaming sensory experiences directly into the brain
        • High definition learning
        • Robotics and AI
        • Target ads on the roof of the buildings so they’ll show up on Google Maps
        • Grafedia: text message address and get more information on the object through their cell phone

      • If Scouts are formal (rather than informal) it opens up dialog among staff about these ideas
      • Aldrich also used a Mac.

        Q&A

        • Future studies about transformation not evolution
        • Compare your strategies for your strategic plan to various futurist scenarios. How would you come out in each?
        • Look into Strategic Foresight: the Power of Standing in the Future
        • Job description for a “Scout:” make it sound exciting! Include things in the “Who” section above, passionate people who want to make a difference in libraries.
        • Libraries as places where we steward the best of what humans have done (in past, print, in future, possibly not)
        • Look less at what the new technologies are, but do look at what the added value is.
        • Whether than protect what library has been, look what is possible for libraries
        • Also New Thinking for a New Century and anything by that author

        Major takeaways for me:

        • I need to look into Future Studies
        • I like being an informal scout
        • I’m in good company with my computer. :)

        What a great panel! I also sat at a table with some really nice librarians. I’m really glad I went. However, to go I had to miss the ALA-Governance Forum on International Library Education. Did anyone go and blog it? Was it interesting?

  • Related posts:

    1. how does content creation fit in with the future of libraries?
    2. shifting gears: talking about the future of libraries
    3. scouts in the library
    4. the future of (my) reading
    5. tech therapy on libraries, IT, and the future

    Comments 2

    1. Derek Woodgate wrote:

      Thank you so much for covering the panel. From my perspective it was interesting delivery a speech on our process, fused with the way we think about our approach, whilst using “the future of the book” as a thread. It seems that you made sense of it. Pleased you are enjoying the scout role. If you are seriously interested in pursuing the possibilities in future studies, please e-mail me. I can both give you some points of reference (most of the members of my team graduiated in futures studies) and put you in touch with Peter Bishop at UHCL. You can take the course on line as well.
      What is your opinion on the future of the book?
      Best
      Derek

      Posted 22 Jul 2006 at 8:08 am
    2. lauren pressley wrote:

      Hi Derek,

      Thank you so much for your comments. I will be sure to get in touch with you. I am very interested in at least reading more about future studies. Once I graduate from my MLIS program I might very well be interetested in taking the online course you mention. The coming three months are very busy for me, so it will probably be after that.

      My opinion on the future of the book is that we will see less and less reference resources in paper format. I really think that a lot of the standard reference books will become digital. They’re so costly and slow to produce in paper that it just makes economic sense to put out electronic versions instead. My library tries to buy electronic whenever possible and people also seem to prefer that. I suspect that there may continue to be a *few* reference sources that are real classics that will hang around for a while, though.

      Fiction, though, I think will stay in paper for a while. You can read a paper book on a plane when you aren’t allowed to use electronics. You can read a paper book in the pool. You can throw it in a bag and not worry about if it’ll get damaged. I think that paper fiction will stick around as a luxury item for some time.

      Non-fiction is a bit muddier for me. I’ve yet to find a really useful electronic version of a non-fiction book. However, a majority of non-fiction isn’t meant to be read cover-to-cover the way fiction is. It might just be that the electronic non-fiction books I’ve seen aren’t as useable as they will be in the future.

      Of course, if you talk with the student, they want anything they need for their paper to be in elecronic format and searchable. So if we’re looking at that attitude, it may be that we’re closer to electronic formats that I realize.

      I’ll be in touch in November.
      Thanks,
      Lauren

      Posted 03 Aug 2006 at 9:40 pm

    Trackbacks & Pingbacks 1

    1. From Exploring Media Literacy » i’m in new orleans! on 24 Jun 2006 at 9:08 am

      [...] Yesterday I attended a symposium dealing with the future of libraries (and therefore, the future of books). It was really interesting! My full notes are at the link above. [...]

    Post a Comment

    Your email is never published nor shared. Required fields are marked *

    Additional comments powered by BackType